Image Enhancing Ideas for your business... the basic use of color!

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IMAGE ENHANCING IDEAS

COLOR	Color Emphasizes Ideas and Enhances a Document!
	Use color to highlight the important text, borders and headers to guide your reader.
	Use color for key points, not all your points. Contrasting, bright colors draw attention to your strongest points. Too many colors can be distracting. Blue or light green backgrounds tend to put people in a more accepting mood. The lighter the text color (on white), the more difficult to read On dark blue or black backgrounds, yellow and white are easiest to read.	COLOR INCREASES READERSHIP by 40%

	Colors have Emotions!
NEW CREATIVE COLOR Business Cards Letterhead Envelopes Advertising Post Cards Announcements Over 60 Thermography Colors to choose from. Multiple ink products at everyday low prices. 1000 three standard color white vellum business cards as low as $71.95!	Colors have emotions attached to them. Red, for example, is the color of revolution, danger and anger. Use it when you want people to sit up and take notice.
	Black - Serious, Sophisticated, Elegant Blue - Trustworthy, Stable, Serene, Cool Brown - Wholesome, Natural, Organic Gray - Neutral, Mature, Cool Green - Safe, Environmental, Comforting Orange - Emotional, Positive, Warm, Excited Pastels - Soft, Sensitive, Youthful Purple - Opulent, Contemporary, Regal Red - Passionate, Negative, Dangerous, Hot White - Pure, Truthful, Peaceful Yellow - Cheerful, Sunny, Cautious	COLOR INCREASES DESIRE TO ACT by 30%

	Keep Track of Document Revisions!
	Color is a great tool for document revisions. Using color to flag changes makes it easier to track and process multiple revisions, saving time and increasing productivity.

	Mind-set - Color Recognition and Association
	Win the battle for customers! Gain a firmer foothold in the minds of prospects and customers! Use color association to implant your company's identity in the unconscious minds of your prospects and customers.
	Blue - Never associated with food Green - Anything natural Pink - Feminine Gray - Masculine Maroon - Not equated with low prices Gold - Same as above Red - Goes well with low prices Four basic colors Dark blue - Depth of feeling, signifying, tranquility, tenderness, and love/affection Blue-green - Elasticity of will, signifying persistence, self-assertion, obstinacy Orange-red - force of will, signifying desire, excitability, domination, and sexuality Bright yellow - Spontaneity, signifying variability, expectancy, originality, and exhilaration Four auxiliary colors Violet - indicates taste and graciousness Brown, Black, and Gray - indicate a negative attitude	COLOR INCREASES AD RECALL by 20%
	GUERRILLA MARKETING WEAPONS by Jay Conrad Levinson

	Effectiveness of COLOR
	Ideas sell 88% better, recognition increases up to 80% and invoices are paid 30% faster with the use of color. Color increases Ad Recall by 20%, the Desire to Act by 30% and Readership by 40%.